0.3 seconds decide the fate of a product card
A short insight on how fast first impressions form in a marketplace feed.
In a marketplace search feed, a card doesn't compete with two neighbours on a shelf — it competes with dozens of similar thumbnails scrolled past almost without looking.
average time a card gets before the buyer decides to “look closer” or “scroll past”
So the card's key message — name, main difference, price — has to register instantly, before the buyer consciously decides to stop.
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