73% of revenue at resilient brands comes from repeat customers
A short insight on why retention matters more than a constant hunt for new buyers.
Winning a new customer costs on average 5–7 times more than keeping an existing one — yet acquisition is where most of a new brand's marketing budget goes.
of revenue at the resilient brands in our practice comes from customers who have bought before
A repeat-purchase system — reorder reminders, a loyalty programme, personal recommendations — pays off more slowly than a one-off ad campaign, but it's what decides whether a brand survives its first year.
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