LIVIA: how influencer marketing replaced the ad budget
Why betting on a network of micro-bloggers worked better than classic ad buying.
LIVIA Wellness launched in the supplements niche for biohackers — an audience that by definition doesn't trust bare advertising. Betting on trust instead of reach shaped the brand's whole strategy.
Product and packaging
Three SKUs in a single design system in botanical tones — a deliberately small line that's easy to remember and easy to explain in a single post.
Communication
Instead of reach-driven million-follower bloggers — a network of 38 micro- and mid-tier influencers in the health niche, each speaking to a small but trusting audience. Slower in the moment, but more resilient over time.
Result
15,000 regular customers in six months — built not on one-off purchases, but on a repeat-order system with reminders to restock the course.
LIVIA — from idea to 15,000 regular customers
VIEW CASE
Activity Lifestyle: why just building a brand isn't enough anymore
People increasingly choose a brand as part of their everyday lifestyle rather than a one-off purchase. What that changes in how a sports brand is built.
READ
How to build a sports community people actually want to come back to
A community can't be launched with one presentation and a list of ambassadors. What really makes people come back to a brand's workouts again and again.
READ
Sports nutrition and supplements: how to turn a product into a clear, living brand
Today it's not enough to package a tub of protein or a supplement nicely. How a category with a high trust threshold can speak to buyers clearly and honestly.
READ