SUPPLEMENTS BRAND
REVENUE
+52% IN SIX MONTHS.
Integrativo nutraceuticals on Ozon: in 6 months monthly revenue grew from ₽276,443 to ₽421,234, peaking at ₽458,758 in December.
Speed up a supplements store already selling on Ozon — not build a brand from scratch, but grow sales and revenue.
Integrativo nutraceuticals. Main sales channel: Ozon.
Integrativo today.
Speeding up the store in 6 months
- An Ozon store with product cards set up
- Low click-through rate (CTR) of the cards
- Unstable sales
- Weak search visibility, low rankings
- No system for promotion
- Ozon’s marketing tools left unused
Infographics
- A full redesign of the card visuals
- New high-converting layouts: ingredients, health benefits, premium packaging
- Adapted for mobile — Ozon’s main traffic
SEO on Ozon
- Keyword core: high- and mid-frequency queries in titles, descriptions and attributes
- Constant ranking monitoring and tuning to Ozon’s algorithms
Email campaigns
- Automated and manual campaigns via Ozon’s tools
- Customer segmentation for repeat sales
- Collecting reviews and encouraging repeat purchases
Promotions with boosting
- Sales events: Black Friday, New Year, February 23
- Promo codes and discounts for maximum search boosting
- A promotion schedule that keeps the margin
- Infographics raised CTR and organic traffic
- Search became the key sales channel without extra ad spend
- Email campaigns became a high-converting tool for the customer base
- Promotions drove a sales jump peaking in December
Integrativo product cards on Ozon
Revenue by month.
Growth from September to a December peak and a fast recovery after the January dip.
Results in numbers.
What worked.
Growth came from synergy: a strong card (CTR) + search rankings + warming up the base with emails + promotion boosting.
In supplements you have to catch demand peaks and get through dips — February holidays helped recover quickly after January.
Properly set up emails and promotion boosting deliver results comparable to external ads, but more profitably.
New infographics are the fastest way to get more sales out of the traffic you already have.
LET’S
MAKE SOME
HYPE.
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