AN OZON STORE
FROM ZERO
TO ₽650,000.
Veliro sells beauty and health goods made in China. First sales in 2 days, profit in a month, and after a two-month supply freeze — ₽650,000 in monthly revenue.
Launch an Ozon store from zero — no cards, no sales, no reviews, and goods shipped from China.
The range: tiaras, massagers, orthopaedic mats, hammocks, blenders and mosquito lamps. Sales channel — Ozon.
Preparation and launch
Research and strategy
- Niche and competitor analysis on Ozon
- A launch strategy built around shipping from China
Store
- Store registration and setup
- Range structure
Stock control
- Inventory tracking that allows for long logistics
Content
- Photos, video and high-converting infographics
SEO
- Keywords, titles, descriptions and filters for Ozon
Sales launch
- Starting pricing strategy
- Promotions for the initial boost
- First sales 2 days after launch
- A month later — positive profit and the first reviews
Veliro product cards on Ozon
Supply crisis
Shipments from China were frozen for 2 months. With nothing in stock, the store risked losing its positions, rating and all the momentum it had built.
Kept the store alive
- Stayed in touch with the client and the logistics partners
- Put the store into “sleep mode” without losing its rating
Prepared the relaunch
- Updated cards and content for the new batch
- Recalculated unit economics, planned promotions and ads in advance
- A two-month pause without a critical rating loss
- The store ready for a fast recovery
Recovery and growth
Relaunched sales
- Activated the cards as soon as the goods arrived
- Ads and promotions to win back visibility, work with reviews
Growth strategy
- Stock management that allows for long logistics
- Diversified supply and a wider range
- ₽650,000 in revenue in the second month after the relaunch
- Cards quickly regained their positions; a range expansion plan is ready
What customers say
Real reviews from Ozon — as they are, straight from the screenshots.
Results in numbers.
Veliro today.
What worked.
Goods from China can be delayed. Time buffers and flexible stock management are the basis of resilience.
Quality cards, SEO and a pricing strategy brought first sales in 2 days and profit in a month.
Cards, the SEO base and the rating survived the downtime and quickly drove sales up to ₽650,000.
LET’S
MAKE SOME
HYPE.
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