A HOMEWEAR
BRAND
FROM SCRATCH.
We built the brand and the Ozon store in 2 months. The client grew to 10,000+ sales, and a year later we helped them on Wildberries.
Launch a homewear brand from absolute zero — no product, no manufacturing, no store.
Men’s lounge sets, women’s pyjamas and tunics. Sales channels: Ozon at launch, then Wildberries.
A turnkey brand launch
- No product and no manufacturer
- No brand, packaging or design
- No product cards and no marketplace store
- No sales, reviews or traffic
In fact — just the idea of an own homewear brand.
Product
- Found a reliable manufacturer for an own brand
- Built the starter line: men’s lounge sets, women’s pyjamas and tunics
- Chose fabrics for comfort and durability
- Checked the sewing, size charts and packaging
Brand
- Name and brand platform from scratch
- Positioning: comfort, style, affordable quality
- USP: thoughtful cut, skin-friendly fabrics, clean design
Design and packaging
- Logo and brand identity
- Branded labels
- Visual concept for marketplaces
Content
- Photo shoot with models and in interiors
- Infographics: fabric, cut, colours
- High-converting product cards
SEO
- Keywords by category
- Titles, descriptions and attributes for Ozon’s algorithms
Ozon store
- Store registration and setup
- Fully filled product cards
- The PODOMAM brand built from scratch: positioning and identity
- Product ready: manufacturer, line, fabrics and size charts
- An Ozon store with fully filled product cards
- The client launched sales on their own — on ready infrastructure
Frames from PODOMAM product cards on Ozon
A year later: growing on Wildberries
- Launched and grew Ozon sales on their own
- Expanded the range to 15+ SKUs
- Made 10,000+ sales in a year
- Opened a Wildberries store — and ran into trouble
- Slow-moving stock was piling up on Wildberries
- Sales were weak or absent
- The warehouse had to be cleared and a strategy built
Sold off slow stock
- Analysed the stock in Wildberries warehouses
- Found the causes of weak sales: price, search visibility, seasonality, cards
- Platform promotions and sales, targeted discounts
- Price adjustments to speed up turnover
Support and strategy
- Store audit: cards, rankings, rating, reviews
- Competitor analysis in the homewear niche
- Refreshed infographics, descriptions and attributes
- Work with reviews and rating
- Set up ad campaigns
- Recommendations on pricing, promotions and seasonal range
- Slow stock sold off — warehouse cleared, storage costs down
- A Wildberries growth strategy that fits the platform and the niche
- The client keeps growing on their own
Real photos from customers
Genuine reviews from Ozon (in Russian) — no staging or retouching: how PODOMAM sets and dresses look and fit in real life.
Results in numbers.
What worked.
The brand, size charts and high-converting cards became the base on which the client grew to 10,000+ sales on their own.
We handle the expert work, the client runs sales and keeps control of the business.
Success on Ozon doesn’t carry over to Wildberries by itself: different algorithms, audience and tools. Diagnostics and targeted steps cleared the warehouse without major losses.
The best proof of a good start. The second stage needed not the basics but expert diagnostics and a strategy.
LET’S
MAKE SOME
HYPE.
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IDEAS
GOOD
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