LET’S HYPE!^®

ESSELA

BRAND LAUNCH

A SUPPLEMENTS
BRAND FROM ZERO
IN 4 MONTHS.

Essela vitamins and supplements: first sales 48 hours after launch and ₽300,000 in revenue in the first month.

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THE CHALLENGE

Launch a supplements brand from absolute zero — no product, no manufacturing, no website or social media.

The line: Neurovit PRO, Collagen Magic, Energovit E+ and Magnesela. Sales channels: Ozon, the brand website and social media.

LAUNCH

From idea to sales in 4 months

June 25 — November 5

What we did

Product

Found a manufacturer
Built the line and worked out the formulas

The Essela brand

Positioning: care for loved ones, health and prevention
Registered the trademark

Design

Logo, brand identity, tub and label design

Content

AI photo shoot, infographics and high-converting cards

SEO

Keywords, titles and descriptions for organic traffic

Sales channels

Ozon, the brand website and social media

Result

First sales within 48 hours of launch
₽300,000 in revenue in the first month — with no history or reviews

PRODUCT CARDS

Essela product cards on Ozon

CUSTOMER REVIEWS

What customers say

Genuine reviews from Ozon (in Russian) — as they are, from screenshots: packaging, gifts in the order and repeat purchases.

Review by Любовь А. on Ozon: Good afternoon, I’m buying again. I like everything very much. It helps. Thank you very much.

Review by Наталья З. on Ozon: I always buy products from the Essela store, I like them, I’ve been buying for a long time and felt the result! Stocked up with a discount, and every package has a little gift — a pen.

Review by Валерий К. on Ozon: Fast delivery, great packaging, good expiry date, a bonus pen, bought it for prevention, good ingredients, I recommend the seller.

Review by Ирина А. on Ozon: An excellent supplement! Everything arrived well packed, with instructions. No dramatic changes during the course, but my joints feel pretty good. It really helps. I recommend it.

Review by Наталья И. on Ozon: Bought the collagen. We’ll see how it works. One tub lasts a month. Bought it because of the reviews. A pen as a gift.

Review by Елена Гво on Ozon: Time will tell how effective it is. Delivery time and packaging — all fine.

RESULTS

Results in numbers.

4 mo.

from idea to sales

48 h

to the first sales

₽300K

revenue in the first month

4.9

store rating on Ozon

TAKEAWAYS

What worked.

THE FOUNDATION DECIDES

Brand, packaging and an SEO base let you start from zero even in the crowded supplements niche.

SALES WITHOUT REVIEWS

Smart presentation and strong card visuals sell before any reviews exist.

SPEED AND CHANNELS TOGETHER

Marketplace, website and social media together build trust — the first money came in 2 days.

LET’S
MAKE SOME
HYPE.

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GOOD
IDEAS
GOOD
BUSINESS